The Handbook for Focus Group Research
Thomas L. Greenbaum
SAGE Publications Inc, 1998
109,25 €On orderDelivery: 2-3 weeks
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
- ISBN-13
- 9780761912538
- ISBN-10
- 0761912533
- Publisher
- SAGE Publications Inc
- Year
- 1998
- Publication date
- 1998-01-08
- Pages
- 280
- Dimensions
- 155x230x19
- Weight
- 446