How Advertising Works
SAGE Publications Inc, 1998
222,25 €On orderDelivery: 2-3 weeks
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
- ISBN-13
- 9780761912415
- ISBN-10
- 076191241X
- Publisher
- SAGE Publications Inc
- Year
- 1998
- Publication date
- 1998-07-23
- Pages
- 368
- Dimensions
- 229x153x24
- Weight
- 558