Electronic Marketing and the Consumer
SAGE Publications Inc, 1997
140,95 €On orderDelivery: 2-3 weeks
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
- ISBN-13
- 9780761910701
- ISBN-10
- 0761910700
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-06-26
- Pages
- 208
- Dimensions
- 228x152x
- Weight
- 370