Audience Analysis
Denis, MA, PhD, DipPSA, McQuail
SAGE Publications Inc, 1997
189,25 €On orderDelivery: 2-3 weeks
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
- ISBN-13
- 9780761910022
- ISBN-10
- 0761910026
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-08-13
- Pages
- 176
- Dimensions
- 230x154x12
- Weight
- 304