Audience Analysis
Denis, MA, PhD, DipPSA, McQuail
SAGE Publications Inc, 1997
262,95 €On orderDelivery: 2-3 weeks
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
- ISBN-13
- 9780761910015
- ISBN-10
- 0761910018
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-09-10
- Pages
- 176
- Weight
- 480