The Focus Group Guidebook
David L Morgan
SAGE Publications Inc, 1997
140,95 €On orderDelivery: 2-3 weeks
Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.
- ISBN-13
- 9780761908180
- ISBN-10
- 0761908188
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-09-10
- Pages
- 120
- Dimensions
- 255x178x7
- Weight
- 236