Analyzing and Reporting Focus Group Results
Richard A. Krueger
SAGE Publications Inc, 1997
140,95 €On orderDelivery: 2-3 weeks
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy.
- ISBN-13
- 9780761908166
- ISBN-10
- 0761908161
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-09-10
- Pages
- 160
- Dimensions
- 252x178x9
- Weight
- 306