Research Paradigms, Television, and Social Behaviour
SAGE Publications Inc, 1997
262,95 €On orderDelivery: 2-3 weeks
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.
- ISBN-13
- 9780761906544
- ISBN-10
- 0761906541
- Publisher
- SAGE Publications Inc
- Year
- 1997
- Publication date
- 1997-11-26
- Pages
- 440