Networks in Marketing
SAGE Publications Inc, 1996
189,25 €On orderDelivery: 2-3 weeks
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
- ISBN-13
- 9780761901402
- ISBN-10
- 076190140X
- Publisher
- SAGE Publications Inc
- Year
- 1996
- Publication date
- 1996-10-10
- Pages
- 443
- Dimensions
- 228x152x
- Weight
- 770