Consumer Research for Museum Marketers
Margot A. Wallace
AltaMira Press, 2010
51,75 €On orderDelivery: 2-3 weeks
Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.
- ISBN-13
- 9780759118096
- ISBN-10
- 0759118094
- Publisher
- AltaMira Press
- Year
- 2010
- Publication date
- 2010-01-16
- Pages
- 160
- Dimensions
- 227x154x12
- Weight
- 304