Advertising and Cultural Politics in Global Times

Pamela Odih

Taylor & Francis Ltd, 2010

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Traces transgressive convergences between cultural politics and global advertising media. This book examines advertising as a 'technology of signs' intricately bound up with both the expansion of global networked capitalism, and the forms of cultural political resistances that globalization has precipitated.

ISBN-13
9780754677116
ISBN-10
0754677117
Publisher
Taylor & Francis Ltd
Year
2010
Publication date
2010-07-02
Pages
300
Dimensions
234x156x
Weight
453