As Heard on TV: Popular Music in Advertising
Bethany Klein
Taylor & Francis Ltd, 2009
283,95 €On orderDelivery: 2-3 weeks
Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.
- ISBN-13
- 9780754666653
- ISBN-10
- 0754666654
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-03-25
- Pages
- 178
- Dimensions
- 234x156x
- Weight
- 490