Judging a Book by Its Cover

Nickianne Moody

Taylor & Francis Ltd, 2007

283,95 €On orderDelivery: 2-3 weeks

How do books attract their readers? This collection takes a look at book covers and their role in promoting sales and shaping readers' responses. It examines the marketing of popular fiction across the twentieth century and beyond.

ISBN-13
9780754657316
ISBN-10
0754657310
Publisher
Taylor & Francis Ltd
Year
2007
Publication date
2007-11-28
Pages
216
Dimensions
164x236x20
Weight
544