Marketing in the International Aerospace Industry
Wesley E. Spreen
Taylor & Francis Ltd, 2007
283,95 €On orderDelivery: 2-3 weeks
The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students.
- ISBN-13
- 9780754649755
- ISBN-10
- 075464975X
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-04-26
- Pages
- 312
- Dimensions
- 234x156x
- Weight
- 740