Information Marketing
Jennifer Rowley
Taylor & Francis Ltd, 2006
259,95 €On orderDelivery: 2-3 weeks
Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.
- ISBN-13
- 9780754644132
- ISBN-10
- 0754644138
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-06-28
- Pages
- 244
- Dimensions
- 236x164x19
- Weight
- 520