Transnational Business Cultures
Fiona Moore
Taylor & Francis Ltd, 2005
259,95 €On orderDelivery: 2-3 weeks
This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
- ISBN-13
- 9780754642657
- ISBN-10
- 0754642658
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-01-28
- Pages
- 224
- Dimensions
- 162x240x19
- Weight
- 476