Sports and City Marketing in European Cities
Erik Braun, Leo van den Berg
Taylor & Francis Ltd, 2002
259,95 €On orderDelivery: 2-3 weeks
City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.
- ISBN-13
- 9780754619314
- ISBN-10
- 0754619311
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-06-18
- Pages
- 134
- Dimensions
- 219x153x
- Weight
- 410