Airlines: Managing to Make Money
Stephen Holloway
Taylor & Francis Ltd, 2001
259,95 €On orderDelivery: 2-3 weeks
Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.
- ISBN-13
- 9780754615583
- ISBN-10
- 0754615588
- Publisher
- Taylor & Francis Ltd
- Year
- 2001
- Publication date
- 2001-10-28
- Pages
- 456
- Dimensions
- 240x157x36
- Weight
- 1002