Why Fonts Matter

Sarah Hyndman

Ebury Publishing, 2016

26,50 €On orderDelivery: 2-3 weeks

Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.

ISBN-13
9780753557235
ISBN-10
0753557231
Publisher
Ebury Publishing
Year
2016
Publication date
2016-01-28
Pages
144
Dimensions
218x165x15
Weight
512