The Multichannel Challenge
Hugh Wilson, Lindsay Bruce, Rod Street
Taylor & Francis Ltd, 2008
89,95 €On orderDelivery: 2-3 weeks
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.
- ISBN-13
- 9780750687119
- ISBN-10
- 0750687118
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-02-29
- Pages
- 248
- Dimensions
- 242x188x20
- Weight
- 482