Marketing in Travel and Tourism
Alan (Bournemouth University, UK) Fyall, Ashok (Napier University, UK) Ranchhod, Mike (University of Bournemouth, UK) Morgan, Victor Middleton
Taylor & Francis Ltd, 2009
99,75 €On orderDelivery: 2-3 weeks
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.
- ISBN-13
- 9780750686938
- ISBN-10
- 0750686936
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-03-20
- Pages
- 528
- Dimensions
- 269x199x30
- Weight
- 1432