Consumer Behaviour in Sport and Events
Daniel (Temple University, USA) Funk, Heath (Swinburne University of Technology, Australia) McDonald, Kostas (Aristotle University of Thessaloniki, Greece) Alexandris
Taylor & Francis Ltd, 2008
92,95 €On orderDelivery: 2-3 weeks
Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.
- ISBN-13
- 9780750686662
- ISBN-10
- 0750686669
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-09-16
- Pages
- 272
- Dimensions
- 174x379x13
- Weight
- 406