Sponsorship: For a Return on Investment
Guy Masterman
Taylor & Francis Ltd, 2007
317,25 €On orderDelivery: 2-3 weeks
Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.
- ISBN-13
- 9780750686402
- ISBN-10
- 0750686405
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-07-16
- Pages
- 280
- Dimensions
- 239x163x20
- Weight
- 564