Total Relationship Marketing
Evert (Stockholm University School of Business, Sweden.) Gummesson
Taylor & Francis Ltd, 2008
92,95 €On orderDelivery: 2-3 weeks
A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.
- ISBN-13
- 9780750686334
- ISBN-10
- 0750686332
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-05-29
- Pages
- 396
- Dimensions
- 244x195x21
- Weight
- 768