Influencer Marketing
Duncan Brown, Nick Hayes
Taylor & Francis Ltd, 2007
82,95 €On orderDelivery: 2-3 weeks
Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the influencer marketing technique. It offers an analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. It is suitable for managers and students.
- ISBN-13
- 9780750686006
- ISBN-10
- 0750686006
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-19
- Pages
- 250
- Dimensions
- 155x232x20
- Weight
- 382