Exchange Behavior in Selling and Sales Management
Aziz Guergachi, Peng Sheng
Taylor & Francis Ltd, 2008
98,50 €On orderDelivery: 2-3 weeks
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.
- ISBN-13
- 9780750685900
- ISBN-10
- 0750685905
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-01-15
- Pages
- 240
- Dimensions
- 229x152x
- Weight
- 440