Handbook of New Product Development Management
Taylor & Francis Ltd, 2007
157,50 €On orderDelivery: 2-3 weeks
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.
- ISBN-13
- 9780750685528
- ISBN-10
- 0750685522
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-09-28
- Pages
- 560
- Dimensions
- 240x165x34
- Weight
- 982