Creating Valuable Business Strategies
Alfred Kenyon, Shiv Mathur
Taylor & Francis Ltd, 2007
89,95 €On orderDelivery: 2-3 weeks
Provides a pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book aims to identify the individual offering as the fundamental unit of strategy - the choices that customers make regarding individual offerings are at the root of a company's financial success.
- ISBN-13
- 9780750685481
- ISBN-10
- 0750685484
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-09-26
- Pages
- 264
- Dimensions
- 234x156x
- Weight
- 396