Media Strategies for Marketing Places in Crisis
Eli Avraham, Eran Ketter
Taylor & Francis Ltd, 2008
92,95 €On orderDelivery: 2-3 weeks
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that, a negative image is more harmful than ever. This book discusses the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory.
- ISBN-13
- 9780750684521
- ISBN-10
- 0750684526
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-03-11
- Pages
- 256
- Dimensions
- 185x257x15
- Weight
- 538