Strategies and Tools for Corporate Blogging
John Cass
Taylor & Francis Ltd, 2007
62,25 €On orderDelivery: 2-3 weeks
Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.
- ISBN-13
- 9780750684163
- ISBN-10
- 075068416X
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-04-16
- Pages
- 240
- Dimensions
- 231x154x20
- Weight
- 356