Key Account Plans
Lynette Ryals, Malcolm McDonald
Taylor & Francis Ltd, 2007
92,95 €On orderDelivery: 2-3 weeks
Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques and the reason for their importance; an approach to using the key techniques to build strategic skills; templates for building real plans; cases, examples and vignettes to show real world practice.
- ISBN-13
- 9780750683678
- ISBN-10
- 0750683678
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-10
- Pages
- 404
- Dimensions
- 244x194x12
- Weight
- 790