Strategic Marketing
Graeme Drummond, John Ensor, Ruth Ashford
Taylor & Francis Ltd, 2007
317,25 €On orderDelivery: 2-3 weeks
Offers coverage of developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning. This book uses an exam focused approach which has been class tested and refined.
- ISBN-13
- 9780750682718
- ISBN-10
- 075068271X
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-10
- Pages
- 348
- Dimensions
- 246x193x15
- Weight
- 758