Data Mining and Market Intelligence for Optimal Marketing Returns
Domingo Tavella, Susan Chiu
Taylor & Francis Ltd, 2008
127,25 €On orderDelivery: 2-3 weeks
Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.
- ISBN-13
- 9780750682343
- ISBN-10
- 0750682345
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-05-22
- Pages
- 294
- Dimensions
- 237x153x21
- Weight
- 540