Marketing and Football
Michel (ISC School of Management, France) Desbordes
Taylor & Francis Ltd, 2006
92,95 €On orderDelivery: 2-3 weeks
Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.
- ISBN-13
- 9780750682046
- ISBN-10
- 0750682043
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-10-09
- Pages
- 544
- Dimensions
- 233x167x28
- Weight
- 884