Total E-mail Marketing
Dave Chaffey
Taylor & Francis Ltd, 2006
89,95 €On orderDelivery: 2-3 weeks
E-mail is a powerful marketing communications tool which excels at developing relationships with customers. This book describes a practical approach to e-mail marketing for marketers looking to exploit its potential or take their e-mail to the next level. It offers an integrated campaign perspective and shows how to maximize e-marketing results.
- ISBN-13
- 9780750680677
- ISBN-10
- 0750680679
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-08-15
- Pages
- 296
- Dimensions
- 190x246x18
- Weight
- 590