Critical Marketing
Christina Goulding, Michael Saren, Miriam Caterall, Pauline Maclaran, Richard Elliott
Taylor & Francis Ltd, 2007
89,95 €On orderDelivery: 2-3 weeks
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
- ISBN-13
- 9780750680660
- ISBN-10
- 0750680660
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-05-31
- Pages
- 256
- Dimensions
- 233x158x15
- Weight
- 432