Museum Marketing
Anne-Marie Hede, Ruth Rentschler
Taylor & Francis Ltd, 2007
99,75 €On orderDelivery: 2-3 weeks
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
- ISBN-13
- 9780750680653
- ISBN-10
- 0750680652
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-07-03
- Pages
- 296
- Dimensions
- 234x154x16
- Weight
- 460