Team Sports Marketing
Kirk Wakeland
Taylor & Francis Ltd, 2006
103,95 €On orderDelivery: 2-3 weeks
In Team Sports Marketing, author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics.
- ISBN-13
- 9780750679794
- ISBN-10
- 0750679794
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-12-08
- Pages
- 288
- Dimensions
- 151x229x23
- Weight
- 448