Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Taylor & Francis Ltd, 2006
259,95 €On orderDelivery: 2-3 weeks
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
- ISBN-13
- 9780750679763
- ISBN-10
- 075067976X
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-01-09
- Pages
- 182
- Dimensions
- 236x160x18
- Weight
- 454