Market-Driven Thinking
Arch G. Woodside
Taylor & Francis Ltd, 2005
127,25 €On orderDelivery: 2-3 weeks
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
- ISBN-13
- 9780750679015
- ISBN-10
- 0750679018
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-02-03
- Pages
- 324
- Dimensions
- 236x162x18
- Weight
- 644