The Culturally Customized Web Site
Arun Pereira, Nitish Singh
Taylor & Francis Ltd, 2005
82,95 €On orderDelivery: 2-3 weeks
Focuses on cultural aspects of international website design. This book provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. It presents empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
- ISBN-13
- 9780750678490
- ISBN-10
- 0750678496
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-04-06
- Pages
- 176
- Dimensions
- 229x150x9
- Weight
- 264