The Springboard
Stephen Denning
Taylor & Francis Ltd, 2000
87,25 €On orderDelivery: 2-3 weeks
Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
- ISBN-13
- 9780750673556
- ISBN-10
- 0750673559
- Publisher
- Taylor & Francis Ltd
- Year
- 2000
- Publication date
- 2000-10-12
- Pages
- 246
- Dimensions
- 234x151x14
- Weight
- 416