Corporate Reputations, Branding and People Management
Graeme Martin, Susan Hetrick
Taylor & Francis Ltd, 2006
99,75 €On orderDelivery: 2-3 weeks
Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.
- ISBN-13
- 9780750669504
- ISBN-10
- 0750669500
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-06-20
- Pages
- 400
- Dimensions
- 160x236x30
- Weight
- 596