Managing Marketing
Graham Cooper, Juanita Cockton, Roger Palmer
Taylor & Francis Ltd, 2007
82,95 €On orderDelivery: 2-3 weeks
Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.
- ISBN-13
- 9780750668989
- ISBN-10
- 0750668989
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-07-11
- Pages
- 392
- Dimensions
- 189x245x21
- Weight
- 778