Mobile Marketing
Alex Michael, Ben Salter
Taylor & Francis Ltd, 2006
82,95 €On orderDelivery: 2-3 weeks
The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
- ISBN-13
- 9780750667470
- ISBN-10
- 0750667478
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-03-20
- Pages
- 250
- Dimensions
- 168x233x12
- Weight
- 406