Services Marketing Management
Angela Pirrie, Peter Mudie
Taylor & Francis Ltd, 2006
94,25 €On orderDelivery: 2-3 weeks
Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
- ISBN-13
- 9780750666749
- ISBN-10
- 0750666749
- Publisher
- Taylor & Francis Ltd
- Year
- 2006
- Publication date
- 2006-03-10
- Pages
- 280
- Dimensions
- 246x191x18
- Weight
- 514