Connected Marketing
Taylor & Francis Ltd, 2005
89,95 €On orderDelivery: 2-3 weeks
Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.
- ISBN-13
- 9780750666343
- ISBN-10
- 075066634X
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-11-09
- Pages
- 320
- Dimensions
- 234x155x18
- Weight
- 456