Handbook of CRM
Adrian Payne
Taylor & Francis Ltd, 2005
103,95 €On orderDelivery: 2-3 weeks
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.
- ISBN-13
- 9780750664370
- ISBN-10
- 0750664371
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-10-31
- Pages
- 458
- Dimensions
- 240x166x31
- Weight
- 806