Innovative Marketing Communications
Emma Wood, Guy Masterman
Taylor & Francis Ltd, 2005
99,75 €On orderDelivery: 2-3 weeks
Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
- ISBN-13
- 9780750663618
- ISBN-10
- 0750663618
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-10-03
- Pages
- 344
- Dimensions
- 242x188x22
- Weight
- 658