Heritage Marketing
Shashi Misiura
Taylor & Francis Ltd, 2005
89,95 €On orderDelivery: 2-3 weeks
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professionals.
- ISBN-13
- 9780750663182
- ISBN-10
- 0750663189
- Publisher
- Taylor & Francis Ltd
- Year
- 2005
- Publication date
- 2005-11-08
- Pages
- 296
- Dimensions
- 246x188x17
- Weight
- 574